3.10 by Guggi is a brand founded by Namita Batra, affectionately known as Guggi. What began as a creative pursuit soon turned into a purpose-driven venture as her unique pieces gained attention and demand grew. She began training local women, building a community of skilled artisans. Blending traditional craftsmanship with modern elegance and timeless style.

Through training & sustainable employment, we empower women from underprivileged backgrounds to gain financial independence and stability. They now contribute to their household income & support their families, fund their children’s education & build confident, self-sufficient lives.

We are deeply committed to preserving the timeless art of crochet—keeping this intricate, handcrafted tradition alive in a fast-paced, mass-produced world. By embracing handmade luxury and slow fashion, we ensure that each piece is a reflection of artistry, patience, and enduring craftsmanship.

A group of five women from a small neighborhood in Delhi started as trainees, hesitant about their skills. With Guggi’s guidance, they not only became skilled artisans but also brought in more women looking for work. This ripple effect has created a network of financially independent women, fostering mutual support and growth.